Will a change in accounting practices make Apple stock go up 30%? That would be awesome, but also really dumb
Cramer said if Apple is allowed to recognize all of its true earnings, those earnings will skyrocket from an estimated $9 a share in 2011 to $12 a share. Given these new earnings, Cramer said his new price target for the company is now $264 a share.
But wait a minute, doesn't everyone on Wall Street know about these changes? Cramer said surprisingly, no. He said most money managers simply look at the "first call" estimates, and have not taken the time to dissect what this rule means for Apple's earnings. He said FASB is expected to revise these rules in the next few weeks.
When you buy an iPhone, Apple defers the revenue from that sale over 8 quarters. They do this because given current accounting practices and rules, it's the only way they can give you free updates in the future. They don't defer revenue from iPod Touch sales, which is why upgrades cost $5 or $10.
Apple does this to comply with the Sarbanes-Oxley ruling, which was instituted after the Enron scandal. Regulators want to make sure companies aren't booking revenue for producs and services that have not been delivered to the customer yet. (Although I think Apple takes this a bit too seriously since these are just software upgrades to a shipped device).
I have always felt that Apple's stock price didn't accurately reflect the fact that iPhone sales aren't being fully realized. I've blogged about this before. So I always hoped people would eventually understand Apple's accounting and the stock would go up appropriately.
That day may have come, sorta. The Financial Services Accounting Board is changing some accounting rules, such that Apple will be allowed to realize all iPhone revenue immediately.
Whenever people ask me for advice on investing in the stock market, I always give the same answer: don't. Why do you think you can beat the market? How can you do better than people who trade as their full time job? Every bit of public information and speculation about a company is already priced in.
But somehow, this deferred revenue slipped through the cracks and wasn't priced into Apple's stock. Maybe investors aren't as smart as I thought.
It's still too early to know what will happen, but I'm hoping Apple is adjusted up once these accounting rules are changed. They saw a nice bump today just on the news.






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