Heard a really great story about Apple. This is why they are able to put out such amazing products
This basically confirms my last post about Jonathan Ive. Apple's goal is to make great products, the fact that they make money is a consequence of that.
At Rickhouse last night, I met someone who works at Apple doing research on future hardware. Let's call him John. John started as an intern while finishing his phd in europe. Six weeks after starting at Apple, he had accomplished nothing on the project he had been assigned. His manager was very hands off, didn't give him any help or guidance at all. So John went to one of his coworkers and asked him what to do. The coworker told John to talk to his manager, tell him this project couldn't be done because of X and Y, and that he needed something else to work on. John went into his manager's office and basically recounted his coworker's words. The manager didn't respond well to the news, and basically said, "I don't care. Get it done." And John walked out of the office, terrified. "Did it get done?" I asked at the bar. "Yes, I got it done." And that's why Apple makes these incredible products. They have some of the smartest engineers in the world, design incredible stuff, and they won't take no for an answer. If Steve wants something, he'll get it. I also remember a story I heard back at Stanford from the guy who designed the first titanium powerbook. Steve said it had to be 1.00 inches thick. Every time they had a design that was 1.1 inches thick, Steve sent them away. I love it. Now the question is (and what brought on a lot of these discussions last night), will Apple continue to be like this when Steve Jobs is gone?