Moskovitz says that if he had to fix Google+, he would add more symmetry to the relationships. There’s value in both one-way connections and two-way connections, he said, referring to the following model that Google+ uses, versus the friending model on Facebook. But Facebook does have a one-way model with its Pages, he added. And apparently, he believes that’s the model to beat.
With today’s explosion in social media, everyone is talking about sharing. This discussion includes private sharing (and different friend models), as well as different ways to control who sees what you post online.
So far, at least from the industry “heavyweights,” there hasn’t been a whole lot positive to talk about (at least in my humble opinion). Case in point: Twitter. It’s clearly a one-way "follow" model. You can follow anyone you want without permission, meaning that anything you post is decidedly "public".
Facebook, on the other hand, began with a two-way "friend" model where you had to approve friends. This resulted in a very private form of sharing, but it broke down as you friended more people. Also worth noting is that who you consider to be your friends is always changing, and this isn't reflected in their model.
Google+ is built around a bizarre hybrid. On closer examination it's a one-way follow model, cleverly disguised as a two-way model. They call it Circles – which makes you think it's symmetric sharing. But it's actually just dividing people into lists. Lists are thus-far a failed solution, which Facebook tried but abandoned when they weren't successful with it. I have to believe that Google's model is the worst of both worlds, as everyone has to ask, "what is a circle?" Even I don't know. Do you?
Now, Facebook is trying to add a one-way "subscribe" layer on top of their social network. You can subscribe to Guy Kawasaki and see everything he posts publicly. You can also be his "friend" and see what he posts privately. But not really, since he can easily create different lists and control who sees what. There are just too many layers of complexity.
Not to fret though, at Posterous Spaces we set our sights on solving this very problem. One of the fundamental product decisions we made early on was that you follow Spaces, not people. If a Space is public, you can follow it. That's one-way communication. If a Space is private, the owner can add you as a member. Then you’re free to post to it. That's true two-way communication. Problem solved.
We realize that who your friends are changes over time. Thus, Spaces lets your sharing be more fluid and more dynamic. You simply join and leave Spaces as your interests change.
It's yet to be seen which model works best, but we think Posterous Spaces matches real-life sharing better than any other product out there. You can create a public blog or website that anyone can view. Or you can create an email list or group that anyone can post to. This is how the web has freed people share for the past 20 years, and it works. Now lets simply find a perfect way to make it hosted, archived and mobile.
Naturally that’s no small task, so I better get back to it...