Our leader is Bezos.
His, and our, worldview is that consumption is a tyrannical and meaningless chore, and that life begins after you give your consumption to a third party you can trust.
When you take the $79 leap into Prime, Amazon has you for life.
Once you're in the cult you're not leaving because leaving means you have the drudgery of having to drive to the store, finding the item you want, seeing if it's in stock and then dealing with the most horrifying experience of all: retail employees.
http://www.launch.is/blog/the-cult-of-amazon-prime.html
I'm in the cult of prime, and I'm never getting out. Amazon is a company I trust to give me great service, great products, and great prices. I'll shop blindly.
One click is an addiction and I can't stop.
The only downside is the sheer amount of packaging sent to our place every week. Even though we recycle it, it doesn't feel very green.