Sachin’s Posterous

My life: London, LA, Stanford, Phi Psi, Apple, New York City, Posterous, San Francisco, Kate. 
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finalcutpro

 

Fed up with out of sync videos

I worked on Final Cut Pro for six years. The quality control was over the top. I worked on the real-time playback and effects system, and every single frame had to be delivered on time. Our playback mechanism wasn't used just for on screen previews, but even for realitime playback to recording devices, or live TV!

So the standards were high, the tolerances were low. Every single frame had to be delivered on time, along with the audio. If the video was one frame late, or the audio was one sample late (we liked to blame the audio guys!), shit hit the fan and we DID NOT SHIP THE PRODUCT.

Maybe this just goes back to my rant about beta software... But more specifically, Final Cut Pro had high standards for AV sync (aka, perfect), so when i was watching the world series today for 5 minutes, and then later watching a video on youtube, and noticed that both were out of sync, it drove me crazy.

Now, I agree that after 6 years of working on a video product where frame rate is god, my standards are high. But i'll still hold that I think products like Youtube and CABLE TV have standards that are low. Incorrect AV sync is crazy and out of the question. If you specialize in video, the least you can do is do it right.

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Filed under  //   Apple   cable   Final Cut Pro   New York City   video  

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Six incredible years at Apple

It's hard to believe I almost didn't take my job on Final Cut Pro; I was strongly considering working for Amazon in Seattle. But I chose Apple. I remember the last conversation I had with my first manager before accepting the job was when he told me ProApps went to Vegas every year. Sign me up!

Not only did I stay at Apple for six years, but I stayed on Final Cut Pro the whole time. Yes, it was that good. My time on FCP saw it go from the application that was pulling ahead of Premiere for the first time, to becoming the de facto editor for everything except film (we are in that market also, but not the leader).

The past six years included 4 large releases and countless minor updates. There were six amazing trips to Las Vegas, some for as long as 10 days (not a good idea!). I worked with people who are now some of my closest friends. We did a photo slideshow on Thursday at my going away party. So many great memories.

Being on Final Cut Pro also allowed me to work remotely from New York, something that I probably wouldn't have been able to do if I worked anywhere else. I thought I would explore New York for a year and head back. But instead I found a city I fell in love with and where I really fit in. New York City makes me happy, and I owe that to Apple as well.

It's definitely a weird feeling to not be an Apple employee. Apple has been such a huge part of my life, I'm sure many people never thought I would leave the company. But there are bigger things ahead! It's sad to not be associated with this company anymore. But even if I'm not an employee, I'll always be a fan boy :).

I got a lot of shit from people for using a Mac through middle school and high school. Apple never got any respect for what they did, but I always stood behind the company. The way I evangelize Apple today, imagine how hard that was 10 years ago.

It's been incredible to be at Apple the past six years and see them on their way up. Since the iPod was announced in October 2001 (I was in the audience in Town Hall where Steve announced the first iPod), Apple has become incredibly well respected for all the products they produce. Mac market share is way up, Vista is thought to be dead, anyone buying a new computer who can afford a Mac is considering it.

It really is a dream come true to see where Apple is today. Apple may not have even 20% market share yet, but that's fine. The way I see it, Apple has succeeded in becoming the BMW of computers. Not everyone wants one, and not everyone can afford one. But everyone respects them and sees them as high quality computers, with attention to detail, great software, great design. Everyone aspires to be like Apple.

My last day at Apple felt very surreal. And it was a little bittersweet. I don't know what I expected, but at the end I couldn't believe it was over.

Thanks Steve. Thanks Final Cut Pro.



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Filed under  //   Apple   Final Cut Pro  

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